With over 100 years in the Wild Horse Desert, King Ranch proudly introduces Blue Norther™ fabric technology - our breakthrough in sun protection and cooling. Designed for the harsh South Texas environment, this shirt offers UPF 100+ protection, quick-dry performance, cooling technology, and anti-odor properties to keep you comfortable all day. It’s finished with thoughtful details like brush guards on the sleeves and vented underarm gussets and a back cape mesh for ventilation. Nothing cools the Texas heat like Blue Norther storm clouds rolling in. Until now.